Providing the Necessary Support For Optometrist To Practice Low Vision

Low Vision Model

Eye Canada places Clinics and Doctors as the number 1 provider of low vision services and devices.  The low Vision Model is time effective and marketable creating the support necessary for Optometrist to properly practice low vision across Canada.  Following is a list of the major aspects of the Low Vision Model for Optometrist.

Key Features: 

1. Marketing
2. Cost
3. Training
4. Monetary Benefits
5. Patients
6. Devices
7. Staff Responsibilities

Marketing

    All aspects of Marketing are completed by the Eye Canada Team Including:

                    Point of Purchase Displays

                    Focus on Low Vision Quarterly News Letter for Ophthalmologists

                    Monthly Radio Advertising

                    Low Vision Forum

                    Awareness Luncheons for influential individuals in the low vision market

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Cost

    $0 in Start up Costs

    Inventory carrying costs are $0, as Eye Canada retains ownership of all inventory

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Training

    Initial and ongoing Training are provided for Doctor and Staff by the Eye Canada Team

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Monetary Benefits

    Monthly Fees are provided to Doctors as a Guaranteed Profit

    Percentages of Profits are paid monthly to Doctors

    Quarterly Bonuses are provided for Staff involvement

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Patients

    The majority of Sales result from walk in patients

    100% of Low Vision Assessment Fees are retained in the Clinic

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Devices

    The focus of Eye Canada devices is on Video Magnification and Leading Edge low vision devices

    Inventory and services are rolled into clinics business software and sold under the clinics title

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Staff Responsibilities

Staff are the primary dispensers of low vision devices for walk in patients and post low vision assessments

Staff our responsible for a simple weekly email summarizing number of clients seen and device sales

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Entering the low vision market is a costly venture, however with Eye Canada the start up cost is $0 with guaranteed monthly profits.  Clinics receive a full inventory of low vision devices, training, and marketing.  This makes low vision a simple and effective extension of an Optometry clinic, allowing for retention in patient care and ~$40,000 in yearly benefits.

Revised: March 12, 2007 .

Copyright © 2007 Eye Canada